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Why Your Best Doesn't Always Matter

If I have learned anything from my many years of creating custom content for large corporations, it's that doing your best doesn't really mean anything. You can train your hardest for a marathon but that doesn't mean you are going to finish in first place. The world of post production has many twists, turns, ups, downs, sleepless nights, stressful deadlines and many unforeseen challenges. The saying "do your best" doesn't really apply because you should always be doing your best with every single job. That's obvious. We tend to think that because it's our best work that the client will be thrilled! That isn't the way it works. I can't tell  you how many times I have spent hours on end focusing on one animation, only to have the client tell me it's over the top and needs to be simplified. So what is my point? My point is that we should always be doing our best, but in the end it's the client's call on how the content should be presented. Sometimes doing your best is not complaining about the constant notes and making sure the client is happy. Don't be deceived that "doing your best" always has to do with creativity. Sometimes it's shutting your mouth, keeping your head down and being grateful for the work. In end if you love post production as much as I do, then you will be thrilled to be sitting at your desk creating anything. Have a blessed day! 

Cory Travalena

Owner | Chief Creative Officer


Candide Thovex Skis The World

WOW!!!!! Not only did I not know there was such a thing as "free skiing" but the production quality of this video is amazing. 

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Color Blind Glasses for Colorists?

Many editors need to have some type of experience when it comes to color correction, however, many are color blind. All is not hopeless. Check this out!!

Every single day you should start with a clean work environment. When you have a clean desk you will have more focus on your daily tasks.